PENGARUH CONTENT MARKETING SHOPEE AFFILIATE PROGRAM TERHADAP KENYAMANAN AKTIVITAS PENGGUNA MEDIA SOSIAL X

Syahdan Althalif Hafizh, . (2025) PENGARUH CONTENT MARKETING SHOPEE AFFILIATE PROGRAM TERHADAP KENYAMANAN AKTIVITAS PENGGUNA MEDIA SOSIAL X. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Disruptions in communication technology have encouraged marketers to venture into the digital realm through content marketing, including affiliate marketing. Shopee Affiliate Program present to fill the digital marketing field by allowing social media users to promote commercial products by distributing links. However, the promotions shared by these marketers are often considered as spam and have the potential to disrupt user experience on social media. Referring to the advertising exposure theory, the researcher investigated the influence of Shopee Affiliate Program's content marketing on the X social media users' activities convenience. Through the data collection from 100 Generation Z individuals that followed by quantitative approach and simple linear regression analysis implementation, the researcher found a negative and significant influence of the Shopee Affiliate Program's content marketing on the convenience of X social media users' activities. Additionally, the calculated T value is higher than the T table value, to be precise at -11.023. Thus, the study's results noted a significant influence of the Shopee Affiliate Program's content marketing on the convenience of X social media users.

Item Type:	Thesis (Skripsi)
Additional Information:	[No.Panggil: 2110411078] [Pembimbing: Rizkiya Ayu Maulida] [Penguji 1: Kusumajanti] [Penguji 2: Puri Bestari Mardani]
Uncontrolled Keywords:	Content Marketing, Shopee Affiliate Program, Convenience, Spam, X
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HM Sociology
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	SYAHDAN ALTHALIF HAFIZH
Date Deposited:	25 Aug 2025 07:33
Last Modified:	25 Aug 2025 07:33
URI:	http://repository.upnvj.ac.id/id/eprint/38705

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