Maulana Kusumadewa Iskandar, . (2025) ANALISIS PESAN STRATEGI PUBLIC RELATIONS AQUA DALAM MENGELOLA KRISIS REPUTASI TERHADAP ISU BOIKOT BRAND AFILIASI ISRAEL (Analisis Isi Kualitatif Pada Akun Instagram @SEHATAQUA). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (260kB) |
|
Text
AWAL.pdf Download (930kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (797kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (565kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (451kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB 5.pdf Download (293kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (272kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (104kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (24MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (1MB) |
Abstract
This research aims to analyze and identify AQUA's public relations strategies in managing reputation crisis due to the boycott issue against brands affiliated with Israel, focusing on messages conveyed through the Instagram account @sehataqua. The issue arose from the perception that AQUA was linked to Israel through Danone's share ownership. This study employs a qualitative approach using Teun A. van Dijk's critical discourse analysis model, which includes text analysis (macro structure, superstructure, micro structure), social cognition, and social context. Data were collected from six posts on the @sehataqua Instagram account related to the boycott issue between November 2023 and June 2024. The findings indicate that AQUA sought to construct a positive narrative by emphasizing humanitarian values, commitment to society, and its identity as an authentic Indonesian product. Van Dijk's critical discourse analysis proves that these messages were strategically designed to be informative, persuasive, and contextual, considering the pro-Palestinian sentiments of the Indonesian public. AQUA's adaptation to crisis dynamics in the digital era through social media demonstrates that Instagram can be an effective tool for rebuilding corporate image affected by sensitive issues.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110411116] [Pembimbing: Rizkiya Ayu Maulida] [Penguji 1: Yani Hendrayani] [Penguji 2: Uljanatunnisa] |
| Uncontrolled Keywords: | Public Relations Strategy, Reputation Crisis, Boycott Issue, Van Dijk's Critical Discourse Analysis, AQUA. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | MAULANA KUSUMADEWA ISKANDAR |
| Date Deposited: | 21 Aug 2025 01:52 |
| Last Modified: | 21 Aug 2025 01:52 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38469 |
Actions (login required)
 |
View Item |