PERAN HUBUNGAN MASYARAKAT BANK INDONESIA KANTOR PERWAKILAN PROVINSI (KPW) KALIMANTAN BARAT DALAM EVENT SAPRAHAN KHATULISTIWA 2025

Zahra Zavira Tifan, . (2025) PERAN HUBUNGAN MASYARAKAT BANK INDONESIA KANTOR PERWAKILAN PROVINSI (KPW) KALIMANTAN BARAT DALAM EVENT SAPRAHAN KHATULISTIWA 2025. Jurnal Manajemen Pendidikan dan Ilmu Sosial, 6 (3). pp. 2406-2419. ISSN 2716-375X

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Official URL: https://dinastirev.org/JMPIS/article/view/4773

Abstract

This study examines the role of Public Relations (PR) of Bank Indonesia Representative Office (KPw) of West Kalimantan Province in implementing the Saprahan Khatulistiwa 2025 event. The purpose of this study is to determine the role of public relations in supporting the implementation of the Saprahan Khatulistiwa 2025 event. The theory used in this study is the four-step theory of the Public Relations process according to Cutlip, Center, and Broom, this theory explains the four steps of the public relations management process, namely: Fact Finding, Planning, Acting and Communicating, and Evaluation. This study uses a descriptive qualitative method. Data were collected through literature review, observation, and interviews with informants. The results of this study indicate that Bank Indonesia's public relations plays a strategic role in supporting the success of the Saprahan Khatulistiwa 2025 event through the application of public relations management theory, which includes in-depth fact finding, careful planning, promoting events through collaboration, and program evaluation. The role of public relations as Expert Advisor, Communication Facilitator, Problem Solving Process Facilitator, and Communication Technician is a supporting factor for the successful application of public relations management theory. By implementing these steps, the Bank Indonesia Public Relations team carries out its role by ensuring that the 2025 Saprahan Khatulistiwa event runs smoothly, achieves its goals, and has a positive impact on MSMEs and the people of West Kalimantan.

Item Type:	Article
Additional Information:	[No.Panggil: 2110411247] [Pembimbing: Azwar] [Penguji 1: Garcia Krisnando Nathanael] [Penguji 2: Anindita Lintangdesi Afriani]
Uncontrolled Keywords:	The role of Public Relations, Bank Indonesia, UMKM, Events, Saprahan Khatulistiwa
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	ZAHRA ZAVIRA TIFAN
Date Deposited:	06 Aug 2025 02:38
Last Modified:	06 Aug 2025 02:38
URI:	http://repository.upnvj.ac.id/id/eprint/38267

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