Aulia El Ihza Fariz Rafiqi, . (2025) IMPLEMENTASI MAPLIBRE DALAM SISTEM PENDUKUNG KEPUTUSAN PENENTUAN LOKASI FRANCHISE MINIMARKET BARU MENGGUNAKAN ALGORITMA MAUT (Studi Kasus: Franchise di Bekasi). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The franchise retail sector in Indonesia has shown substantial growth, intensifying competition in densely populated areas like Bekasi. This study presents the design and implementation of a spatial Decision Support System (DSS) that integrates MapLibre for dynamic mapping and the Multi Attribute Utility Theory (MAUT) algorithm for ranking potential franchise locations. The system aggregates spatial datasets—including population density, accessibility, income levels, competitor distribution, public facilities, and zoning regulations—within a Geographic Information System framework. Development followed the Rapid Application Development (RAD) methodology, with rigorous functional testing via Black Box Testing and end-user validation through Likert-scale User Acceptance Testing (UAT). Test results indicate that the system can provide relevant location recommendations and achieved a 98% user acceptance rate. In addition, the system successfully streamlines the strategic location identification process based on spatial analysis and user-defined preferences, supporting initial decision-making prior to field surveys. This research contributes a practical reference model for applying GIS and MAUT in retail franchise location analysis and offers a scalable approach for other regions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110511003] [Pembimbing 1: Widya Cholil] [Pembimbing 2: Neny Rosmawarni] [Penguji 1: Musthofa Galih Pradana] [Penguji 2: Kharisma Wiati Gusti] |
| Uncontrolled Keywords: | Decision Support System, MapLibre, Multi Attribute Utility Theory, Franchise, Strategic Location, Geographic Information System, Bekasi |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software T Technology > T Technology (General) |
| Divisions: | Fakultas Ilmu Komputer > Program Studi Informatika (S1) |
| Depositing User: | AULIA EL IHZA FARIZ RAFIQI |
| Date Deposited: | 13 Jul 2025 21:01 |
| Last Modified: | 17 Jul 2025 04:48 |
| URI: | http://repository.upnvj.ac.id/id/eprint/37179 |
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