Haura Asqo Balqis, . (2025) PENGELOLAAN HUBUNGAN PT BINAWAN INTI UTAMA DENGAN TALENT POOL DALAM MENINGKATKAN PUBLIC TRUST MELALUI WHATSAPP COMMUNITY. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to determine how the relationship management carried out by PT Binawan Inti Utama with the talent pool in increasing public trust through the WhatsApp community. This research was conducted using descriptive qualitative research methods by collecting documentation, observations and interviews. The analysis and discussion carried out in this study used Nvivo 15 analysis to represent the results of data analysis from the themes and codes that have been made, namely with the word frequency query feature, mind map and project map. The results of this study explain that PT Binawan Inti Utama manages relationships with the talent pool in the WhatsApp Community consisting of relations management theory, namely trust, openness, involvement, investment and commitment. Through interactive interaction and proactive and personal communication, Binawan succeeded in building relationship management in the WhatsApp Community so that the talent pool felt an emotional approach to Binawan. From this emotional approach, there is an increase in trust experienced by the talent pool in managing the relationship of PT Binawan Inti Utama in the WhatsApp Community.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110411008] [Pembimbing: Uljanatunnisa] [Penguji 1: Azwar] [Penguji 2: Rizkiya Ayu Maulida] |
| Uncontrolled Keywords: | Relationship Management, Talent Pool, WhatsApp Community |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | HAURA ASQO BALQIS |
| Date Deposited: | 25 Feb 2025 01:35 |
| Last Modified: | 25 Feb 2025 01:35 |
| URI: | http://repository.upnvj.ac.id/id/eprint/36214 |
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