PENERAPAN MARKETING FUNNEL MODEL AIDA PENJUALAN TIKET KONSER 30 TAHUN DEWA 19 DI BALIKPAPAN OLEH KREASI LOKALAND

Jim Jeffery, . (2024) PENERAPAN MARKETING FUNNEL MODEL AIDA PENJUALAN TIKET KONSER 30 TAHUN DEWA 19 DI BALIKPAPAN OLEH KREASI LOKALAND. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to determine the application of the AIDA marketing funnel model in ticket sales for the 30th Dewa 19 concert in Balikpapan by Kreasi Lokaland. In this study, the type of research used is qualitative descriptive based on the results of the flow chart analysis analysis using data collection techniques through interview, observation, questionnaire and documentation methods. Researchers conducted interviews directly in the field with four sources or informants. The results obtained from this study are; Awareness, messages conveyed in advertisements, frequency of advertisements, advertisement visualization, interest, media effectiveness, consumer perceptions of products, message clarity, desire, information acquisition from advertisements, consumer interest, consumer trust in products, action, confidence in buying products, product suitability based on advertisements.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010111155] [Pembimbing: Miguna Astuti] [Penguji 1: Dienni Ruhjatini Sholihah] [Penguji 2: Lina Aryani]
Uncontrolled Keywords: Marketing funnel, AIDA, Penjualan Tiket, Konser Dewa 19
Subjects: A General Works > AS Academies and learned societies (General)
M Music and Books on Music > M Music
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: JIM JEFFERY CHINEDU UWAKWE
Date Deposited: 26 Aug 2025 03:26
Last Modified: 01 Sep 2025 02:03
URI: http://repository.upnvj.ac.id/id/eprint/36018

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