Annisa Nadia Salsabila, . (2025) STRATEGI KOMUNIKASI M BLOC MARKET DALAM MEMBANGUN BRAND IMAGE SEBAGAI LOKAL MARKETPLACE MELALUI MEDIA SOSIAL INSTAGRAM @MBLOCMARKET. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research aims to analyze the communication strategies used by M Bloc Market in building a brand image as a local marketplace through Instagram social media. With a qualitative approach, this research explores the content, communication style and interactions implemented by M Bloc Market to reach audiences and strengthen brand identity. Data was collected through observation of M Bloc Market's Instagram activities, in-depth interviews with the marketing team, and analysis of supporting documents. The research results show that M Bloc Market uses a communication strategy based on creative visual content, authentic narratives and messages that prioritize local values. The use of Instagram features, such as feeds, stories and reels, is maximized to increase engagement with the audience. Apart from that, collaboration with local communities and influencers also plays a role in building an image as a marketplace that supports local products. This research confirms the importance of consistency in brand communication on social media to create emotional connections with audiences and strengthen brand image. Keywords: Brand image, Instagram, M Bloc Market, Communication strategy
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1810411149] [Pembimbing : Siti Maryam] [Penguji 1 : Munadhil Abdul Muqsith] [Penguji 2 : Ratu Nadya W] |
| Uncontrolled Keywords: | Brand image, Instagram, M Bloc Market, Communication strategy |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | ANNISA NADIA SALSABILA |
| Date Deposited: | 24 Mar 2025 04:29 |
| Last Modified: | 24 Mar 2025 04:29 |
| URI: | http://repository.upnvj.ac.id/id/eprint/35785 |
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