LEGAL LIABILITY FOR PROHIBITING INFANT FORMULA MASS MEDIA ADVERTISING AS A BREAST MILK SUBSTITUTE

Davina Asya Shafira, . (2025) LEGAL LIABILITY FOR PROHIBITING INFANT FORMULA MASS MEDIA ADVERTISING AS A BREAST MILK SUBSTITUTE. Syiah Kuala Law Journal, 9 (1). pp. 154-166. ISSN 580-9059

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Abstract

Advertising formula milk as a substitute for exclusive breastfeeding through mass media remains a critical issue that requires a strong legal framework and effective enforcement. Despite advances in regulations such as Government Regulation No. 28 of 2024 and Health Law No. 17 of 2023, there are still gaps in the monitoring and sanctioning mechanisms for violators. Consumers currently refer to the mechanism stipulated in Consumer Protection Law No. 8/1999 (UUPK) to address misleading advertisements, but this mechanism requires more comprehensive integration with relevant agencies for effective resolution. Several steps need to be taken, such as strengthening regulatory enforcement, public awareness campaigns, and accountability of digital platforms to ensure that advertisements comply with established standards. By strengthening these mechanisms, both in regulation and practice, consumer protection against misleading advertising practices related to infant formula will become stronger, which will ultimately support public health and welfare.

Item Type:	Article
Additional Information:	[No. Panggil : 2110611131] [Pembimbing : Heru Sugiyono] [Ketua Penguji : Muthia Sakti] [Penguji 1 : Rianda Dirkareshza] [Penguji 2: Heru Sugiyono]
Uncontrolled Keywords:	Legal Responsibility, Advertising, Infant Formula, Mass Media, Breastfeeding Mom
Subjects:	K Law > K Law (General)
Divisions:	Fakultas Hukum > Program Studi Hukum (S1)
Depositing User:	DAVINA ASYA SHAFIRA
Date Deposited:	19 Feb 2025 06:51
Last Modified:	19 Feb 2025 06:51
URI:	http://repository.upnvj.ac.id/id/eprint/35564

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