Marsha Clarisa, . (2024) STRATEGI BRANDING CITILINK INDONESIA PADA MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN CITRA PERUSAHAAN. Jurnal Manajemen Pendidikan dan Ilmu Sosial, 5 (6). pp. 2675-2684. ISSN 2716-3758
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Abstract
This research examines Citilink Indonesia's branding strategy on Instagram in order to enhance the company's image. The study uses a descriptive qualitative method, collecting data through literature review, observation, and interviews with informants. The findings indicate that Citilink Indonesia effectively leverages Instagram by collaborating with Key Opinion Leaders (KOL) and utilizing three content pillars: promotions, announcements, and inspiration to engage the audience. The content segments used by Citilink Indonesia on Instagram include CiTips, CitiGuide, and Cinsight, aimed at educating and interacting with the audience. The study also highlights challenges in managing customer criticism and attracting organic followers on Instagram. Furthermore, it concludes that Instagram significantly enhances Citilink Indonesia's corporate image and fosters customer loyalty.
| Item Type: | Article |
|---|---|
| Additional Information: | [No.Panggil: 2110411299] [Pembimbing: Azwar] [Penguji 1: Uljanatunnisa] [Penguji 2: Chairun Nisa Zempi] |
| Uncontrolled Keywords: | Branding, Citilink Indonesia, Instagram, Corporate Image. |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | MARSHA CLARISA |
| Date Deposited: | 12 Feb 2025 08:44 |
| Last Modified: | 12 Feb 2025 08:44 |
| URI: | http://repository.upnvj.ac.id/id/eprint/35175 |
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