Shakila Farah Wardani, . (2024) FENOMENA PEMANFAATAN MEDIA SOSIAL MAKEUP STYLEDALAM MENGADOPSI KOREAN WAVE. Satwika : Kajian Ilmu Budaya dan Perubahan Sosial, 8 (2). pp. 554-564. ISSN 2580443X
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Abstract
The Korean Wave phenomenon in Indonesia has given rise to a makeup style trend among generation Z, especially K-pop fans in Indonesia. In the course of makeup style trends, there has been a shift in the direction of appearance from the West to Korea. The aim of this research is to find out how the Korean Wave has shaped changes in makeup style trends among Generation Z K-pop fans. The method used in this research is qualitative. This method is used to understand the informants' subjective experiences in imitating Korean makeup trends. Data was collected through interviews with five informants who are interested in following Korean makeup trends, as well as direct observations from beauty influencer accounts on social media regarding generation Z who imitate Korean makeup trends. This research uses analytical techniques, namely data reduction, data presentation and drawing conclusions. This finding is connected to the Uses and Gratification theory to reveal how the media spreads makeup trends among generation Z through the latest makeup innovations created by K-pop idols. The research results show that the Korean Wave has a role in spreading Korean makeup trends through social media. K-pop idols and beauty influencers play a role in creating the latest makeup innovations which are then adopted by K-pop fans all over the world. In addition, researchers found new insights into the dynamics of the influence of global pop culture on makeup preferences.
| Item Type: | Article |
|---|---|
| Additional Information: | [No. Panggil : 2110411238] [Pembimbing : Azwar] [Penguji 1 : Uljanatunnisa] [Penguji 2 : Chairun Nisa Zempi] |
| Uncontrolled Keywords: | Korean Wave; Social Media; K-pop Fans; Makeup Style Trends. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | SHAKILA FARAH WARDANI |
| Date Deposited: | 13 Mar 2025 06:16 |
| Last Modified: | 13 Mar 2025 06:16 |
| URI: | http://repository.upnvj.ac.id/id/eprint/35115 |
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