Novrian Dwiana Rahmadanti, . (2024) ANALYSIS OF GENERATION Z’S RECEPTION OF JAVANESE CULTURAL CONTENT ON THE TIKTOK ACCOUNT @KRATONJOGJA.ID. Internatiomal Journal of Science and Society, 6 (4). pp. 285-296. ISSN 2715-8780
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Abstract
This study explores how Generation Z perceives Javanese cultural content published through the TikTok accountkratonjogja.id. The background of this research is the increasing role of social media, particularly TikTok, as a medium for promoting culture in the digital era. The method used is a qualitative reception analysis approach, focusing on the interpretation and experiences of audiences in consuming local cultural content. Data wascollected through in-depthinterviews with five informants representing this generation. Thefindings reveal three reception categories: dominant hegemonic position, negotiation, and opposition. Informants in the dominant hegemonic position fully accepted the content as engaging and relevant cultural education. Meanwhile, informants in the negotiation position appreciated the creativity of the content but felt that certain terms lacked adequate explanation. On the other hand, those in the opposition position found most cultural messages unclear and not aligned with their media preferences. Theconclusion of this study is that TikTok can serve as a strategic platform for preserving local culture; however, improvements in content packaging are needed to make it more inclusive and informative for a heterogeneous audience. This study emphasizes the importance of collaboration between cultural traditions and technology to effectively reach younger generations
| Item Type: | Article |
|---|---|
| Additional Information: | [No Ppanggil: 2110411237] [Pembimbing: Azwar] [Penguji 1 : Uljanatunisa] [Penguji 2: Chairun Nisa Zempi] |
| Uncontrolled Keywords: | Generation Z, TikTok, Reception. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | NOVRIAN DWIANA RAHMADANTI |
| Date Deposited: | 20 Feb 2025 03:54 |
| Last Modified: | 20 Feb 2025 03:54 |
| URI: | http://repository.upnvj.ac.id/id/eprint/35114 |
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