Muhammad Randhika Priyatna, . (2025) PENGARUH GREEN MARKETING, HALAL AWARENESS, DAN SDGs TERHADAP KEPUTUSAN PEMBELIAN MAKANAN HALAL PT INDOFOOD DI JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
PT Indofood Sukses Makmur Tbk is a leading food and beverage company in Indonesia. Over the past five years, Indofood's sales growth has been driven by flagship products such as Indomie and snacks. However, consumer purchasing decisions influenced by the popularity and innovation of Indofood's products have also contributed to the increasing amount of single-use plastic waste. This raises environmental concerns, particularly regarding plastic pollution that negatively impacts ecosystems. This study aims to examine the influence of green marketing, halal awareness, and the Sustainable Development Goals (SDGs) on purchasing decisions for halal food products of PT Indofood in the Greater Jakarta area (Jabodetabek). The research employs a quantitative approach by distributing questionnaires to respondents and analyzing the data using SEM-PLS, focusing on evaluating the outer and inner models. The findings reveal that green marketing, halal awareness, and SDGs significantly influence and enhance purchasing decisions for halal food products in Jabodetabek. This study is expected to provide insights for practitioners to pay more attention to the environmental impact of production activities, for regulators to formulate policies supporting the development of the halal food industry that aligns with SDG principles, and for academics as a reference for further research on this topic. Keywords: green marketing, halal awareness, halal food, SDGs
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110116069] [Pembimbing: Fadhli Suko Wiryanto] [Penguji 1: Faizi] [Penguji 2: Tati Handayani] |
| Uncontrolled Keywords: | green marketing, halal awareness, halal food, SDGs |
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HN Social history and conditions. Social problems. Social reform L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | MUHAMMAD RANDHIKA PRIYATNA |
| Date Deposited: | 20 Feb 2025 03:30 |
| Last Modified: | 20 Feb 2025 03:30 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34971 |
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