Satria Putra Syahren, . (2024) PENGARUH KUALITAS PRODUK, CITRA MEREK, CELEBRITY ENDORSEMENT, TERHADAP MINAT BELI ULANG PRODUK SEPATU ADIDAS. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study is a quantitative research aimed at proving and analyzing the influence of Product Quality, Brand Image, and Celebrity Endorsement on Repurchase Intention for Adidas Shoes in South Jakarta, DKI Jakarta. The method used is SmartPLS 4.0, involving 100 Generation Z respondents residing in the area. The sampling technique employed is non-probability sampling, specifically purposive sampling. The data used is primary data collected through the Google Form platform. The analytical methods applied include descriptive and inferential analysis. The research findings indicate that: (1) Product quality has a positive and significant influence on repurchase intention. (2) Brand image does not have a significant influence on repurchase intention. (3) Celebrity endorsement has a positive and significant influence on repurchase intention.Keyword: Product Quality, Brand Image, Celebrity Endorsement, Repurchase Intention
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 2110111251] [Pembimbing ; Diana Triwardhani] [Penguji 1 : Maria Assumpta Wikantari] [Penguji 2 : Dienni Ruhjatini Sholihah] |
| Uncontrolled Keywords: | Product Quality, Brand Image, Celebrity Endorsement, Repurchase Intention. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | SATRIA PUTRA SYAHREN |
| Date Deposited: | 08 Mar 2025 12:25 |
| Last Modified: | 17 Mar 2025 01:31 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34632 |
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