Milandri, Carissa (2024) Pengaruh Kualitas Layanan Dan Suasana Toko Terhadap Minat Beli Ulang Pelanggan Toko Kopi Tuku Daerah Jakarta Selatan. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The rapid growth of the coffee shop industry in Indonesia, especially in South Jakarta, has increased the intensity of competition. The objective of this research is to investigate how Service Quality and Store Atmosphere influence the Repurchase Interest of customers at Tuku Coffee Shop. Employing a quantitative research approach and a purposive sampling method, data was gathered from 100 respondents using an online questionnaire. The collected data was then analyzed using both descriptive and inferential statistical techniques with the aid of SmartPLS version 4.0 software. The analysis demonstrated a statistically significant positive influence of Service Quality on Repurchase Intention, as well as a statistically significant positive influence of Shop Atmosphere on Repurchase Intention. Furthermore, the combined effect of Service Quality and Shop Atmosphere on Repurchase Intention was found to be statistically significant, with an Adjusted R-Square value of 78% which indicates that the two factors explain most of the variation in Repurchase Interest. This study offers valuable knowledge and understanding regarding the various elements that shape and drive customer purchasing decisions as well as practical guidance for Tuku Coffee Shop managers in improving customer experience and remaining competitive.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110111130] [Pembimbing: Diana Triwardhani] [Penguji 1: Prasetyo Hadi] [Penguji 2: Anastasia Bernadin Dwi Mardiatmi] |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | CARISSA MILANDRI |
| Date Deposited: | 17 Feb 2025 08:07 |
| Last Modified: | 17 Feb 2025 08:07 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34564 |
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