Reggi Anugrah, . (2024) PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN PROMOSI TERHADAP MINAT PEMBELIAN ULANG PADA UMKM PEMPEK REGGI JAKARTA TIMUR. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study is titled "The Influence of Product Quality, Service Quality, and Promotion on Repurchase Intention in Pempek Reggi MSMEs, East Jakarta." The purpose of this research is to identify, analyze, and empirically test the significant influence of product quality, service quality, and promotion on repurchase intention in Pempek Reggi MSMEs, partially. The research utilized data collected from a population located in East Jakarta, with a sample of 100 respondents selected through offline questionnaire distribution using the Google Forms platform. The sampling technique employed in this study was non-probability sampling with a purposive sampling approach. Data processing was conducted using quantitative descriptive analysis, further analyzed using SmartPLS 4.0 software. The results of the analysis indicate that the variables of product quality, service quality, and promotion have a significant influence on repurchase intention in Pempek Reggi.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110111079] [Pembimbing: Diana Triwardhani] [Penguji 1: Prasetyo Hadi] [Penguji 2: Lina Aryani] |
| Uncontrolled Keywords: | Product Quality, Service Quality, Promotion, Repurchase Intention. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | REGGI ANUGRAH |
| Date Deposited: | 08 Mar 2025 12:37 |
| Last Modified: | 08 Mar 2025 12:37 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34473 |
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