PENGARUH CITRA MEREK, KUALITAS PELAYANAN, DAN KUALITAS PRODUK TERHADAP MINAT BELI MAKO CAKE AND BAKERY

Ni Nyoman Ayu Astipurani, . (2024) PENGARUH CITRA MEREK, KUALITAS PELAYANAN, DAN KUALITAS PRODUK TERHADAP MINAT BELI MAKO CAKE AND BAKERY. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (9kB)
[img] Text
AWAL.pdf
Download (1MB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (539kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (167kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (371kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (682kB)
[img] Text
BAB 5.pdf
Download (82kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (156kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (88kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (656kB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (14MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (397kB)

Abstract

This research is a quantitative study that aims to determine, analyze, and prove the effect of brand image, service quality, and product quality on consumer buying interest in MAKO Cake and Bakery. The sample of this study were MAKO Cake and Bakery consumers domiciled in South Jakarta, totaling 100 respondents. The sample collection technique used a non-probability sampling method with purposive sampling technique. Data collection was carried out through distributing google form questionnaires and then processed using the PLS (Partial Least Square) analysis method with the help of SmartPLS 4.0 software. The results of this study indicate that the brand image variable has a significant effect on purchase intention, the service quality variable has a significant effect on purchase intention, and the product quality variable has a significant effect on purchase intention.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110111097] [Pembimbing: Maria Assumpta Wikantari] [Penguji 1: Prasetyo Hadi] [Penguji 2: Lina Aryani]
Uncontrolled Keywords: Brand Image, Service Quality, Product Quality, Purchase Intention, MAKO Cake and Bakery
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: NI NYOMAN AYU ASTIPURANI
Date Deposited: 11 Feb 2025 10:17
Last Modified: 11 Feb 2025 10:17
URI: http://repository.upnvj.ac.id/id/eprint/34295

Actions (login required)

View Item View Item