Jennifer Hesky Melania, . (2024) PENGARUH KOMUNIKASI CSR PROGRAM TAMAN KEHATI DAN MANGOES CENTER TERHADAP CITRA POSITIF PT KPI RU VI BALONGAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to examine the effect of Mangoes Center Corporate Social Responsibility (CSR) program communication on the positive image of PT KPI RU VI Balongan, using the Public Relations theory approach. In order to foster beneficial interactions between companies and society, this approach highlights the importance of effective communication. Using a questionnaire to collect data, a survey was the research method used. Respondents were local residents in the operational area of PT KPI RU VI Balongan who were aware of the company's social responsibility initiatives. Regression statistical techniques were used in data analysis, and the results showed that the company's positive image (Y1) was significantly influenced by the Mangoes Center CSR program communication (X1). Thus, the conclusion of this study is that X1 (CSR Communication) positively affects Y1 (Positive Image). This conclusion emphasizes the important role of communication in strengthening the positive image of the company through CSR programs. As a result of this study, it is recommended that companies allocate sufficient resources to improve and enhance their communication related to CSR programs, especially the Mangoes Center program, as part of the strategy to strengthen their positive image in the eyes of the community.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 2010411054} {Pembimbing : Rizkiya Ayu Maulida} {Penguji 1 : Rini Riyantini} {Penguji 2 : Uljatunnisa} |
| Uncontrolled Keywords: | CSR communication, Mangoes Center program, positive image, PT KPI RU VI Balongan, Public Relations theory. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | JENNIFER HESKY MELANIA |
| Date Deposited: | 26 Sep 2024 04:07 |
| Last Modified: | 26 Sep 2024 04:07 |
| URI: | http://repository.upnvj.ac.id/id/eprint/33237 |
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