PERTANGGUNGJAWABAN INFLUENCER YANG MELAKUKAN ENDORSE PRODUK KECANTIKAN DENGAN KLAIM BERLEBIHAN (Studi Komparatif Regulasi di Indonesia dan Inggris)

Putriana Oktanadia, . (2024) PERTANGGUNGJAWABAN INFLUENCER YANG MELAKUKAN ENDORSE PRODUK KECANTIKAN DENGAN KLAIM BERLEBIHAN (Studi Komparatif Regulasi di Indonesia dan Inggris). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Beauty products marketing using the services of influencers on social media is very common. Many influencers promote these beauty products with overclaims. It can certainly mislead consumers where consumers will be tempted to buy the promoted product but in reality it does not match what is claimed or can even cause dangerous side effects. This research is conducted by comparing the liability arrangements of influencers who endorse beauty products with excessive claims in Indonesia and the UK. This research method uses normative legal methods with a statutory approach and comparative approach. From the results of this study it can be concluded that: 1. The evidence of beauty/cosmetic product claims in Indonesia and the UK have differences in claim substantiation, where the substantiation of cosmetic claims in the UK is more varied than in Indonesia; 2. Indonesian regulations related to influencers who endorse beauty products with exaggerated claims on their own initiative can be held liable with the principle of liability on fault and sanctions based on Article 62 of the Law Number 8 of 1999. Whereas in the UK, influencers may be liable on the basis of a misleading negligence offense under the provisions of Regulation 6 paragraph (1) CPR and may be sanctioned under the provisions of Regulation 13 CPR. As well as sanctions by the ASA and CMA in the form of orders to change or remove the advertisement. Keywords: Influencer, Endorsement, Overclaim, Responsibility.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1910611169] [Pembimbing: Wardani Rizkianti] [Penguji 1: Sulastri] [Penguji 2: [Dwi Aryanti Ramadhani]
Uncontrolled Keywords: Influencer, Endorsement, Overclaim, Responsibility
Subjects: K Law > K Law (General)
Divisions: Fakultas Hukum > Program Studi Hukum (S1)
Depositing User: PUTRIANA OKTANADIA
Date Deposited: 26 Aug 2024 08:13
Last Modified: 29 Aug 2024 02:20
URI: http://repository.upnvj.ac.id/id/eprint/32393

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