Analisis Resepsi Khalayak Terhadap Penggunaan Humor Nyeleneh Dalam Iklan Netflix “Party Dulu Bestie! Netflix Punya Harga Baruuu~”

Kandiyas Ahmad Kemal, . (2024) Analisis Resepsi Khalayak Terhadap Penggunaan Humor Nyeleneh Dalam Iklan Netflix “Party Dulu Bestie! Netflix Punya Harga Baruuu~”. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Advertising is an effective medium for product marketing. Every company has its own unique approach to introducing its products or services. As a streaming service provider, Netflix attempts to promote price reductions with a different humorous concept. Typically, advertisements are designed with appealing aesthetics to enhance comfort and attractiveness for viewers. This study aims to explore audience responses, particularly from Netflix users of diverse backgrounds, to Netflix Indonesia's advertisement titled "Party Dulu Bestie! Netflix Punya Harga Baruuu~". The research employs Stuart Hall's Encoding-Decoding theory and a qualitative approach involving interviews with informants selected based on specific criteria. The research findings indicate that out of the five interviewees, two took a dominant stance towards the advertisement, two were in a negotiation position, and one held an opposing view. Variations in understanding the advertisement were influenced by individual backgrounds such as education level, knowledge, and life experiences.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : Kandiyas Ahmad Kemal] [Pembimbing : Dewanto Samodro] [Dosen Penguji 1 : Maria Febiana Christanti] [Dosen Penguji 2 : Putrawan Yuliandri]
Uncontrolled Keywords: Advertising, Audience reception, Humor
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: KANDIYAS AHMAD KEMAL
Date Deposited: 23 Aug 2024 07:23
Last Modified: 23 Aug 2024 07:23
URI: http://repository.upnvj.ac.id/id/eprint/32266

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