STRATEGI GASTRODIPLOMASI THAILAND SEBAGAI INSTRUMEN NATION BRANDING DALAM MENDUKUNG SEKTOR PARIWISATA PASCA PANDEMI COVID-19

Lailya Rizqy Ramadhani, . (2024) STRATEGI GASTRODIPLOMASI THAILAND SEBAGAI INSTRUMEN NATION BRANDING DALAM MENDUKUNG SEKTOR PARIWISATA PASCA PANDEMI COVID-19. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Thailand is the first country to implement gastrodiplomacy. In restoring the economy and tourism, the Thai government focuses on its 5F's of soft power, one of which is food. This research aims to discuss Thailand's gastrodiplomacy strategy in supporting the tourism sector, especially foreign tourist visits after the covid-19 pandemic using the concepts of public diplomacy, gastrodiplomacy, and nation branding. The method used is descriptive qualitative using primary and secondary data sources. Data collection techniques were carried out by interview and literature study. Data analysis techniques include data collection, data reduction, data presentation, and conclusion drawing. The final results of this study show that Thailand has implemented various gastrodiplomacy strategies and cooperated with various institutions and agencies. Thai cuisine is one of the driving factors for foreign tourists to visit Thailand. Culinary activities are the most frequent activities carried out by foreign tourists with street food being a frequently visited place. Thai food products are one of the 3 best-selling products among foreign tourists. Therefore, gastrodiplomacy is successful in supporting the tourism sector in terms of encouraging foreign tourists to visit Thailand after the covid-19 pandemic.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010412049] [Pembimbing: Sophiana Widiastutie] [Penguji 1: Syahrul Salam] [Penguji 2: Laode Muhamad Fathun]
Uncontrolled Keywords: Gastrodiplomacy, Nation Branding, Tourism, Thailand, Covid-19
Subjects: H Social Sciences > H Social Sciences (General)
J Political Science > JZ International relations
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: LAILYA RIZQY RAMADHANI
Date Deposited: 06 Sep 2024 02:05
Last Modified: 06 Sep 2024 02:05
URI: http://repository.upnvj.ac.id/id/eprint/32193

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