KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY DALAM PILAR KESEHATAN DI METRO TV (Studi pada Program CSR Operasi Katarak Gratis)

Sherly Maria Monalisa, . (2024) KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY DALAM PILAR KESEHATAN DI METRO TV (Studi pada Program CSR Operasi Katarak Gratis). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

In corporate social responsibility, companies need to communicate to company stakeholders. Therefore, corporate social responsibility (CSR) communication is as important as CSR programs. In CSR, communication is the key to corporate concern. This research aims to find out whether Metro TV carries out corporate social responsibility (CSR) communication and how corporate social responsibility (CSR) communication is in the health pillar of the free cataract surgery program. This research uses descriptive qualitative methods. Referring to stakeholder theory and corporate social responsibility (CSR). Data was collected from the results of in-depth interviews with two key informants, namely the manager and Metro TV CSR & Community Relations staff. The informants consisted of Perdami's public relations staff, as well as two participants in the free cataract surgery program. The research results revealed that Metro TV communicated corporate social responsibility (CSR) in the health pillar of the free cataract surgery program through various publications containing CSR messages of Metro TV's initiatives and commitments regarding the free cataract surgery program which were distributed in multiple media such as press releases, Metro TV platforms, news media and social media. Metro TV's corporate social responsibility (CSR) communication in the health pillar of the free cataract surgery program uses CSR communication strategies classified by Morshing and Schultz, namely stakeholder theory which consists of stakeholder information strategies, stakeholder response strategies, and stakeholder engagement strategies.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010411229] [Pembimbing: Yani Hendrayani] [Penguji 1: Siti Maryam] [Penguji 2: Rizkiya Ayu Maulida]
Uncontrolled Keywords: CSR, CSR communication, Stakeholder, CSR program
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: SHERLY MARIA MONALISA
Date Deposited: 22 Aug 2024 07:00
Last Modified: 22 Aug 2024 07:00
URI: http://repository.upnvj.ac.id/id/eprint/31615

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