TINJAUAN CUSTOMER ENGAGEMENT PADA BCA MOBILE

Raia Dwi Aprilia Putri, . (0024) TINJAUAN CUSTOMER ENGAGEMENT PADA BCA MOBILE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This abstract examines a review of customer engagement in the context of the BCA Mobile application. Customer engagement is an important concept in marketing strategy and digital product development, which emphasizes active interaction between companies and customers to build meaningful long-term relationships. This study identifies various strategies used by BCA Mobile to increase customer engagement through its app, such as providing informative content, interactive features, and responsive customer service. The analysis also includes the use of customer feedback on levels of enthusiasm, interaction, attention, absorption and identification to continuously improve user experience and customer satisfaction. Through this approach, BCA Mobile seeks to build customer loyalty and strengthen its position in the digital banking industry. Keywords: Customer Engagement, BCA Mobile, Customer Satisfaction

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110101054] [Pembimbing: Wahyudi] [Penguji 1: Suharyati] [Penguji 2: Agus Kusmana]
Uncontrolled Keywords: Customer Engagement, BCA Mobile, Customer Satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: RAIA DWI APRILIA PUTRI
Date Deposited: 02 Oct 2024 04:05
Last Modified: 02 Oct 2024 04:05
URI: http://repository.upnvj.ac.id/id/eprint/31494

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