EFEKTIFITAS PRODUCT PLACEMENT PADA AKUN INSTAGRAM CRETIVOX

Algyano Rosadita, . (2024) EFEKTIFITAS PRODUCT PLACEMENT PADA AKUN INSTAGRAM CRETIVOX. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The research entitled "Effectiveness of Product Placement on the Cretivox Instagram Account" focuses on the effectiveness of digital marketing strategies, especially product placement on the Cretivox Instagram account. By using effectiveness assessment indicators such as KPI, real-time-feedback and engagement, research results show that this strategy is effective in increasing brand awareness, especially among Gen-Z. With a reach of up to 19 million accounts per month, Cretivox has succeeded in attracting the attention of their target market. This aims to determine the effectiveness of product plsacement on the Cretivox Instagram account, the type of research used is descriptive qualitative based on the results of analysis using data collection techniques through interview methods, and documentation of key informants in this research are employees who have direct contact with clients and employees who create content on the Cretivox Instagram account.. Researchers conducted direct interviews in the field with four sources or informants and gave a questionnaire to one source. Relevant and non-intrusive product placement, coupled with performance metrics such as likes, comments and real-time feedback, ensures that the content presented remains interesting and meets audience expectations. This research concludes that the product placement strategy at Cretivox not only increases brand awareness but also strengthens the relationship between the brand and consumers through closer interaction and direct feedback, making digital marketing an effective tool in modern business strategy.

Item Type:	Thesis (Skripsi)
Additional Information:	[No.Panggil : 2010111198] [Pembimbing : Suharyati] [Penguji 1 : Dienni Ruhjatini Sholihah] [Penguji 2 : Heni Nastiti]
Uncontrolled Keywords:	Digital marketing, Product placement, Digital media, Instagram, Cretivox, Engagement, Real-time feedback, KPI
Subjects:	A General Works > AS Academies and learned societies (General) L Education > LB Theory and practice of education T Technology > TX Home economics
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	ALGYANO ROSADITA
Date Deposited:	02 Oct 2024 02:48
Last Modified:	02 Oct 2024 02:48
URI:	http://repository.upnvj.ac.id/id/eprint/31276

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