Tiara Jihana, . (2024) PENERAPAN LAYANAN DIGITAL DALAM MENINGKATKAN KUALITAS PELAYANAN NASABAH PADA PT BANK RAKYAT INDONESIA (PERSERO) TBK. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The very rapid development of technology in this era of globalization has had a positive impact on economic aspects, especially in Indonesia. Technology has a big influence on human life. It cannot be denied, with sophisticated technology everything has become easy and simple. The purpose of writing this final assignment is to determine the role of PT Bank Rakyat Indonesia (Persero) Tbk in increasing the use of digital transactions and the quality experienced by customers. This type of writing is quantitative descriptive. The writing of this Final Assignment was carried out in May with a total of 118 customers from the Kramat Jati, Cibubur, Cimanggis, Serpong, Bogor and Kalisari Branch Office areas. The results obtained from writing this Final Project are that users are satisfied with the digital services provided by PT Bank Rakyat Indonesia (Persero) Tbk. It is hoped that the quality of digital services can increasingly influence people's interest in using digital services in the future and can build positive relationships in the long term.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No.Panggil: 2110101011] [Pembimbing: Anita Nopiyanti] [Penguji 1: Yoko Tristiarto] [Penguji 2: Marlina] |
| Uncontrolled Keywords: | Role, Digital Services, Customer Quality |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | TIARA JIHANA |
| Date Deposited: | 02 Oct 2024 03:13 |
| Last Modified: | 02 Oct 2024 03:13 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31231 |
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