STRATEGI MARKETING PUBLIC RELATIONS EVENT IIMS INFINITE LIVE 2024 DALAM MENINGKATKAN BRAND IMAGE MELALUI PUBLIKASI

Syifa Safitri Rukmindari, . (2024) STRATEGI MARKETING PUBLIC RELATIONS EVENT IIMS INFINITE LIVE 2024 DALAM MENINGKATKAN BRAND IMAGE MELALUI PUBLIKASI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The emergence of various kinds of music festivals began to run rampant to entertain music lovers. When many new music concert promoters begin to emerge, the public must certainly be observant in choosing events so as to avoid losses due to rogue promoters. Such as the incident that occurred at IIMS Infinite Live 2023 because it was poured with heavy rain so that the closing band's performance was delayed for a long time and caused disappointment to the audience. From the many oblique news, of course, increasing Brand Image is very influential, what's more for new promoters how do they build the trust of potential audiences to believe in their events.This study aims to analyze the Marketing Public Relations Strategy of the IIMS Infinite Live 2024 Event in building Brand Image through publications with a focus on the MPR trilogy strategy. The method used is descriptive qualitative research method with a case study approach. Techniques used with in-depth interviews and documentation. The results of this study show that, Pull strategy focuses on digital media partner publications through various social media channels and on OOH publications in print and digital form. The Push strategy focuses on Media Gathering and Press Conference activities which are then published through press releases and through publications on IIMS Infinite Live Instagram social media as a form of interaction with followers. The Pass strategy focuses on carrying out good cooperation with external stakeholders, namely with the government, sponsors, partners, media partners and the surrounding community through digital publications on Instagram social media and print IIMS Infinite Live 2024.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 2010411202] [Pembimbing : Aan Setiadarma] [Penguji 1 : Kusumajanti] [Penguji 2 : Windhi Tia Saputra]
Uncontrolled Keywords: Music Festival, Brand Image, Marketing Public Relations Strategy, Publication
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: SYIFA SAFITRI RUKMINDARI
Date Deposited: 31 Jul 2024 01:18
Last Modified: 04 Oct 2024 02:06
URI: http://repository.upnvj.ac.id/id/eprint/31168

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