Restu Pambudi, . (2024) ANALISIS E-CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION DALAM PEMBELIAN PRODUK FESYEN PADA ECOMMERCE SHOPEE. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (37kB) |
|
Text
AWAL.pdf Download (686kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (275kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (352kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (444kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (719kB) |
|
Text
BAB 5.pdf Download (185kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (467kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (44kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (190kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (15MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (606kB) |
Abstract
The aim of this study is to systematically analyze the business-to-consumer sector in Indonesia from a relational exchange perspective. It reveals significant connections between electronic trust, electronic service quality, electronic promotion, and consumer satisfaction in relation to their re-purchase intentions. Utilizing a Partial Least Squares (PLS) model, we examined these relationships with data from Shopee users in Indonesia. The findings validate all proposed hypotheses, indicating that electronic word-of-mouth (WOM), electronic trust, service quality, and electronic advertising are crucial for enhancing consumer satisfaction, which correlates with increased repurchases. This research is pertinent to the e-commerce market and focuses on strategies to improve consumer happiness and repurchase rates. Enhancing electronic service quality, employing effective electronic promotion strategies, and fostering electronic trust can strengthen customer relationships and boost repurchases. Additionally, the study highlights the importance of effectively managing and promoting positive electronic WOM to enhance satisfaction and repurchase intentions
| Item Type: | Thesis (Tesis) |
|---|---|
| Additional Information: | [No.Panggil: 2210121013] [Pembimbing: Alfatih S Manggabarani] [Penguji 1: Iwan Kresna Setiadi] [Penguji 2: Yudi Nur Supriadi] |
| Uncontrolled Keywords: | business-to-consumer (B2C), electronic commerce, customer satisfaction, repurchase intention, electronic trust, promotion. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2) |
| Depositing User: | RESTU PAMBUDI |
| Date Deposited: | 06 Jul 2024 15:45 |
| Last Modified: | 06 Jul 2024 15:46 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30312 |
Actions (login required)
 |
View Item |