PENGARUH PESAN PERSUASIF PADA KAMPANYE PASAR BEBAS PLASTIK TERHADAP SIKAP PENGGUNAAN PLASTIK SEKALI PAKAI PEMBELI DI PASAR TEBET BARAT

Audia Ramadhani, . (2024) PENGARUH PESAN PERSUASIF PADA KAMPANYE PASAR BEBAS PLASTIK TERHADAP SIKAP PENGGUNAAN PLASTIK SEKALI PAKAI PEMBELI DI PASAR TEBET BARAT. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The Background The amount of disposable plastic use every year is always increasing and the Indonesian government, especially in the DKI Jakarta area, has implemented a greening program, finally DietPlastik Indonesia works together with perumda pasar jaya to implement the Plastic Free Market campaign program. The purpose of this study is to determine the effect of persuasive messages on the Plastic Free Market campaign implemented by DietPlastik Indonesia and Perumda Pasar Jaya in changing the attitude of not using disposable plastic buyers in the Tebet Barat Market environment. The theory used is Theory of Elaboration Likelihood. The method used is quantitative method with explanatory research type. The location of this research is Tebet Barat market, South Jakarta. The population in the study that cannot be identified with certainty with a sample size of 100 results from the Lemeshow method using probability sampling techniques. To determine the influence of researchers using the correlation test, hipotesis test, the coefficient of determination and the regression test. The results of this study indicate that the results of the research hypothesis prove that Ho is rejected and Ha is accepted, there is an influence of Persuasive Messages on the Plastic Free Market Campaign on the Attitude of Using Disposable Plastic Buyers in Tebet Barat Market by 59.2%, while the remaining 40.2% is influenced by factors outside the study.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 2010411012] [Pembimbing : Garcia Krisnando Nathanael] [Penguji 1 : Siti Maryam] [Penguji 2 : Windhi Tia Saputra]
Uncontrolled Keywords: Campaign, Persuasive Message, Single-Use Plastic, Traditional Market, Plastic Use Behavior, Theory Of Elaboration Likelihood
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: AUDIA RAMADHANI
Date Deposited: 22 Aug 2024 04:22
Last Modified: 22 Aug 2024 04:22
URI: http://repository.upnvj.ac.id/id/eprint/30215

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