STRATEGI KOMUNIKASI PEMASARAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN JUMLAH PENGUNJUNG EVENT MUSIK WE THE FEST 2019

Muhammad Bagas Dwi Saputra Santofia, . (2020) STRATEGI KOMUNIKASI PEMASARAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN JUMLAH PENGUNJUNG EVENT MUSIK WE THE FEST 2019. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The background in this study is based on the existence of advertisements on Instagram social media which are currently in demand by the public. This makes the authors conduct research on the Instagram Social Media Marketing Communication Strategy in increasing the number of visitors to the We The Fest Music Event. The analysis model used in this study is SOSTAC, as well as the concept of Instagram social media. The approach in this research uses qualitative research with data collection research methods using in-depth interviews. The data in this study were interviews with the Media Relations of the Ismaya Group. The results of this study can be concluded that the number of visitors can be influenced by the strategies used and the number of followers on Instagram which determine the success and increase in the number of visitors to the We The Fest 2019 music event. So that the We The Fest Music Event continues to increase through publications conducted using Instagram Social Media. as time goes by. In the future, it is hoped that it will be able to provide a more unique strategy on Instagram Social Media in order to further increase the number of visitors in the following years. Keywords : Strategy, Social Media Instagram, SOSTAC, Event music We The Fest

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1410411114] [Pembimbing: Puri Bestari Mardani] [Penguji 1 : Yani Hendrayani] [Penguji 2 : Rut Rismanta Silalahi ]
Uncontrolled Keywords: Strategy, Social Media Instagram, SOSTAC, Event music We The Fest
Subjects: M Music and Books on Music > M Music
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Muhammad Bagas Dwi Saputra Santofia
Date Deposited: 05 Apr 2024 05:35
Last Modified: 05 Apr 2024 05:42
URI: http://repository.upnvj.ac.id/id/eprint/29723

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