ANALISIS ISI PESAN DAN STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY (CSR) PT PERTAMINA (Persero) (Analisis Isi Kualitatif pada Media Sosial Instagram @pertamina)

Nafisha Febi Rizkya, . (2024) ANALISIS ISI PESAN DAN STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY (CSR) PT PERTAMINA (Persero) (Analisis Isi Kualitatif pada Media Sosial Instagram @pertamina). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (35kB)
[img] Text
AWAL.pdf
Download (2MB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (4MB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (6MB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (3MB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (25MB)
[img] Text
BAB 5.pdf
Download (890kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (1MB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (18kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (2MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (30MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (30kB)

Abstract

Awareness of Corporate Social Responsibility (CSR) obligations in Indonesia has increased among both local and multinational companies. This research focused on analyzing the content of messages and CSR communication strategies used by PT Pertamina (Persero) based on the concept of triple bottom line and stakeholder strategy theory. This study used a qualitative descriptive approach with a qualitative content analysis method. Primary data was collected through observation and documentation of the content uploaded in the @pertamina Instagram account for the period January - June 2022, then secondary data was collected from references from journals, articles, and other relevant prior research. Researchers use the three stages of Strauss and Corbin's namely open coding, axial coding, and selective coding to analyze data. The results obtained in this study show that PT Pertamina (Persero) communicates CSR messages following the triple bottom line principle, that is dominated by the upload of planet dimensions (environment) packaged in content with image and video format. The CSR communication content shared by Pertamina focuses on the implementation of stakeholder information strategies.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1910411171] [Pembimbing: Uljanatunnisa] [Penguji 1: S. Bekti Istiyanto] [Penguji 2: Windhiadi Yoga Sembada]
Uncontrolled Keywords: Qualitative Content Analysis, Instagram, CSR Communication, Social Media
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Nafisha Febi Rizkya
Date Deposited: 14 Mar 2024 02:17
Last Modified: 14 Mar 2024 02:17
URI: http://repository.upnvj.ac.id/id/eprint/29338

Actions (login required)

View Item View Item