Muhamad Fauzian Irvansyah, . (2024) EFEKTIVITAS IKLAN SPECS REACTO BLITZ EVANMOVIC PRO IN MODEL EVAN SOUMILENA DI INSTAGRAM TERHADAP MINAT BELI (STUDI PADA FOLLOWERS @specs_indonesia). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (49kB) |
|
Text
AWAL.pdf Download (586kB) |
|
Text
BAB I.pdf Download (267kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (289kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (361kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (463kB) |
|
Text
BAB V.pdf Download (49kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (194kB) |
|
Text
DAFTAR RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (121kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (14MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (359kB) |
Abstract
This study aims to explore the influence of exposure to the effectiveness of Specs Reacto Blitz Evanmovic Pro In shoe advertising presented on the Instagram social media platform on buying interest among followers of the @specs_indonesia account In the digital era, social media has become an important platform in influencing consumer buying interest, which makes social media also important in advertising. This research will use quantitative research methods with a survey approach, descriptive research type and using the EPIC Model theory which aims to find out how effective the Specs Reacto Blitz Evanmovic Pro In advertisement on the @specs_indonesia account is on buying interest. A total of 100 respondents who are followers of the @specs_indonesia Instagram account are the subjects of this research. Based on the hypothesis testing calculation, the calculated t-value of 25.043 > the tabulated t-value of 1.984, indicating that the alternative hypothesis (H1) is accepted, suggesting a significant and substantial influence of variable X on variable Y. The coefficient of determination indicates a 86.5% level of influence of variable X on variable Y, suggesting a considerable impact on buying interest. Furthermore, the regression coefficient value of 0.468 (positive) indicates a positive impact
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1910411088] [Pembimbing: Kusumajanti] [Penguji 1: Windhi Tia Saputra] [Penguji 2: Vina Mahdalena] |
| Uncontrolled Keywords: | Advertising Effectiveness, Advertising, Buying Interest, Specs |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HN Social history and conditions. Social problems. Social reform N Fine Arts > NE Print media |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Muhamad Fauzian Irvansyah |
| Date Deposited: | 22 Mar 2024 08:17 |
| Last Modified: | 22 Mar 2024 08:17 |
| URI: | http://repository.upnvj.ac.id/id/eprint/29313 |
Actions (login required)
 |
View Item |