PENGARUH WORD OF MOUTH, MEDIA SOSIAL, DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN SKINCARE KOREA HALAL

Tania Putri Ayunita, . (2024) PENGARUH WORD OF MOUTH, MEDIA SOSIAL, DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN SKINCARE KOREA HALAL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Facial care or what is usually called skincare is the most popular among Indonesian women. Many Indonesian women are more likely to decide to use the product skincare from South Korea compared to local products, so it can be said that South Korea is very famous for its skincare products and has covered the Indonesian market. Nevertheless, skincare from South Korea the halal status has not been identified, so it is very important for Indonesian people to increase halal awareness before buying and consuming South Korean products. This research aims to identify influences of word of mouth, social media, and halal awareness of purchasing decisions skincare Korea is halal. The population of this research is the Muslim community of DKI Jakarta who use skincare. Korea is halal. Sampling using techniques non-probability sampling with method purposive sampling. The approach used is quantitative. Questionnaires as a data collection technique. SPSS is used for data analysis techniques. Data testing was carried out using multiple linear regression analysis. The research results show that variables word of mouth, social media, and halal awareness influence purchasing decisions skincare Korea halal.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil ; 2010116041] [Pembimbing : Mira Rahmi] [Penguji 1 : Tati Handayani] [Penguji 2 : Sufyati]
Uncontrolled Keywords:	Keywords: halal awareness, Korean skincare, purchasing decisions, social media, word of mouth
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User:	Tania Putri Ayunita
Date Deposited:	20 Mar 2024 09:01
Last Modified:	20 Mar 2024 09:01
URI:	http://repository.upnvj.ac.id/id/eprint/28592

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