PENGARUH CITA RASA, SERTIFIKASI DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MUSLIM MINUMAN BUBBLE TEA DI JAKARTA

Dita Siti Kamila, . (2024) PENGARUH CITA RASA, SERTIFIKASI DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MUSLIM MINUMAN BUBBLE TEA DI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The halal food and beverage industry is currently developing rapidly, therefore fast food beverage companies must change the way they process the products they sell, such as making drinks bubble tea with a variety of flavors and the right level of firmness in the toppings bubble which is neither too soft nor too hard. Toughness in the topping bubble uses gelatin which is a chewing agent from animals. Therefore, halal certification is needed so that the products consumed by consumers are guaranteed to be halalso that consumers can consume it safely. This research uses quantitative methods with primary data originating from taking questionnaires to Muslim beverage consumers bubble tea Kokumi and Xi Bo Ba brands in Jakarta as many as 117 respondents. The analytical method used is multiple linear regression. The results of the parisal test show that each independent variable has a positive and significant effect on purchasing decisions. Taste is the variable that has the most significant results in this research, namely 6,387 with a known significant result of 0.000 < 0.05. With this research, it is hoped that beverage business actors will bubble tea increasingly developing the quality of taste, texture, and paying attention to halal certification in the products sold.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 2010116061] [Pembimbing: Fitri Yetty] [Penguji 1: Sufyati HS] [Penguji 2: Ade Nur Rohim]
Uncontrolled Keywords:	halal Certification, Halal Awareness, Purchasing Decisions, Taste
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User:	Dita Siti Kamila
Date Deposited:	20 Mar 2024 11:01
Last Modified:	20 Mar 2024 11:01
URI:	http://repository.upnvj.ac.id/id/eprint/28468

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