Adelia Nurcahya, . (2023) PENGARUH PRICE, SERVICE QUALITY, DAN BRAND TRUST TERHADAP COSTUMER SATISFACTION PADA ONLINE TRAVEL AGENT TIKET.COM. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is a quantitative study conducted to determine the factors that influence customer satisfaction, especially the factors of price, service quality, and brand trust. The population in this study are users of tiket.com services in DKI Jakarta. The sample size taken was 100 respondents with non-probability sampling techniques, especially purposive sampling. Data collection in this study was done through the distribution of questionnaires using Google Forms. The analysis technique used is the PLS (partial least squares) analysis method with SmartPLS software version 4.0. The results of this study indicate (1) 0.003 price has a significant effect on customer satisfaction, (2) 0.001 service quality has a significant effect on customer satisfaction, and (3) 0.225 brand trust has no significant effect on customer satisfaction. Price, service quality, and brand trust together contribute 58.20%, and the remaining 41.80% is caused by other factors outside the model in this study.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010111083] [Pembimbing: Prasetyo Hadi] [Penguji 1: Diana Triwardhani] [Penguji 2: Suharyati] |
| Uncontrolled Keywords: | Price, Service Quality, Brand Trust, Customer Satisfaction, and Online Travel Agent |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Adelia Nurcahya |
| Date Deposited: | 21 Mar 2024 03:02 |
| Last Modified: | 21 Mar 2024 03:02 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28183 |
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