Anggunlhera Alinro Mardlatilla, . (2023) ANALISIS KELAYAKAN USAHA TOKO BINTANG CCTV DENGAN METODE BUSINESS MODEL CANVAS DAN ANALISIS SENSITIVITAS. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Bintang CCTV store is a retail business that specializes in digital security, namely CCTV cameras. Bintang CCTV store is a result of the development of Bintang Komputer store, which is also located in Jagakarsa. After one year of operation, sales have not been stable, so a feasibility analysis is needed to assess the financial, non-financial, sensitivity, and Business Model Canvas aspects. The results of the financial aspect calculations were applied to three sensitivity conditions: optimistic, best, and pessimistic. Under optimistic conditions, the business is considered feasible with a NPV of Rp236,483,715, a PP of 2 year and 7 months, a PI of 1.51, an IRR of 78,8%, and a BEP of Rp173,641,626. Under best conditions, the business is also considered feasible with a NPV of Rp71,108,423, a PP of 4 years and 4 months, a PI of 1.23, an IRR of 23,8%, and a BEP of Rp173,641,626. However, under pessimistic conditions, the business is considered not feasible with a NPV of -Rp116,747,029, a PP is longer than the target, a PI of 0.93, an IRR of -15,9%, and a BEP of -Rp116,747,029. The non-financial aspects include management and organization, market and marketing, and technical and operational aspects. The Business Model Canvas classifies nine business elements based on the results of interviews.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2010312098] [Pembimbing: Muhamad As'adi] [Penguji 1: Siti Rohana N] [Penguji 2: Halim Mahfud] |
| Uncontrolled Keywords: | Feasibility, Sensitivity, Business Model Canvas |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Teknik > Program Studi Teknik Industri (S1) |
| Depositing User: | Anggunlhera Alinro Mardlatilla |
| Date Deposited: | 22 Jan 2024 08:32 |
| Last Modified: | 19 Feb 2024 07:27 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28126 |
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