PENGARUH GAYA HIDUP, KUALITAS PRODUK, DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI : Studi Kasus di Provinsi DKI Jakarta

Salwa Azahra, . (2023) PENGARUH GAYA HIDUP, KUALITAS PRODUK, DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI : Studi Kasus di Provinsi DKI Jakarta. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

As modern times evolve, so do the types of technology that are increasingly complex. These advancements impact almost every element of human life, with a special emphasis on communication technology. In today's life, smart phones or smartphones have become an important part of the lives of modern people. The purpose of this study was to determine, analyze and prove whether lifestyle, product quality, and sales promotion have an effect on purchasing decisions. The population in this study are users and have owned Xiaomi smartphones in the DKI Jakarta province. The sample used was 100 people. Using Partial Least Square (PLS) analysis technique with SmartPLS 4 software. The results obtained show that lifestyle variables and sales promotions have a significant influence on purchasing decisions, while product quality variables have no significant effect on purchasing decisions

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010111017] [Pembimbing: Lina Aryani] [Penguji 1: Nobelson] [Penguji 2: Yuliniar]
Uncontrolled Keywords: Lifestyle, Product Quality, Sales Promotion, Purchase Decision
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Salwa Azahra
Date Deposited: 20 Mar 2024 02:06
Last Modified: 20 Mar 2024 02:06
URI: http://repository.upnvj.ac.id/id/eprint/27846

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