PENGARUH BRAND IMAGE, PRICE, DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION INDIHOME

Emilya Dwi Hapsari, . (2023) PENGARUH BRAND IMAGE, PRICE, DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION INDIHOME. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (186kB)
[img] Text
AWAL.pdf
Download (1MB)
[img] Text
BAB 1.pdf
Download (318kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (333kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (379kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (458kB)
[img] Text
BAB 5.pdf
Download (235kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (242kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (86kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (538kB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (11MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (430kB)

Abstract

This research is research with a quantitative approach which aims to find out whether there is an influence between the variables of brand image, price and Service Quality on Indihome Customer satisfaction. This research has as its object Indihome users who live in Depok with a sample size of 100 respondents using a purposive sampling technique. The analysis technique uses path analysis with the help of SmartPLS 4.0 as data processing software. The results obtained are that (1) Brand image has a positive and significant effect on Indihome Customer satisfaction. (2) Price has a positive and significant effect on Indihome Customer satisfaction. (3) Service Quality has a positive and significant effect on Indihome Customer satisfaction. Keywords: Brand image, Price, Service Quality, and Customer satisfaction.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010111059] [Pembimbing: Nobelson] [Penguji 1: Lina Ariyani] [Penguji 2: Anastasia Bernadin Dwi Mardiatmi ]
Uncontrolled Keywords: Keywords: Brand image, Price, Service Quality, and Customer satisfaction.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Emilya Dwi Hapsari
Date Deposited: 17 Feb 2024 16:29
Last Modified: 17 Feb 2024 16:29
URI: http://repository.upnvj.ac.id/id/eprint/27735

Actions (login required)

View Item View Item