ANALISIS GREEN PURCHASE INTENTION YANG DIMEDIASI GREEN TRUST PADA PRODUK REFILL STATION PT UNILEVER INDONESIA TBK

Siti Rizky Isnaini, . (2023) ANALISIS GREEN PURCHASE INTENTION YANG DIMEDIASI GREEN TRUST PADA PRODUK REFILL STATION PT UNILEVER INDONESIA TBK. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to demonstrate the influence of Green Perceived Value and Environmental Knowledge on Green Purchase Intention, mediated by Green Trust, regarding the products of Refill Station PT Unilever Indonesia Tbk. The study employs a quantitative method by distributing questionnaires to 151 respondents located in Jabodetabek, aged above 17 years old, and familiar with the products of Refill Station PT Unilever Indonesia Tbk. Data collection utilized purposive sampling technique and was analyzed using descriptive and inferential analysis techniques with the Partial Least Square (PLS) method, supported by SmartPLS software version 3.2. The results of the data analysis indicate that: (1) Green Perceived Value has an impact on Green Purchase Intention; (2) Environmental Knowledge has an impact on Green Purchase Intention; (3) Green Trust has an impact on Green Purchase Intention; (4) Green Perceived Value has an impact on Green Purchase Intention through Green Trust; and (5) Environmental Knowledge has an impact on Green Purchase Intention through Green Trust.

Item Type: Thesis (Tesis)
Additional Information: [No.Panggil: 2110121036] [Pembimbing: Prasetyo Hadi] [Penguji 1: Miguna Astuti] [Penguji 2: Maria Assumpta Wikantari]
Uncontrolled Keywords: Refill Station, Green Perceived Value, Environmental Knowledge, Green Trust, Green Purchase Intention.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2)
Depositing User: Siti Rizky Isnaini
Date Deposited: 18 Jul 2023 09:20
Last Modified: 24 Jul 2023 02:59
URI: http://repository.upnvj.ac.id/id/eprint/24958

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