Ajeng Damasari, . (2021) ANALISIS FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN INDIHOME DI JAKARTA UTARA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study uses a quantitative descriptive method which is carried out on IndiHome users in North Jakarta. IndiHome is a service product from PT. TELKOM Indonesia is a telecommunication and information company which was launched in 2015. The purpose of this study is to determine and analyze whether the price and service quality affect customer satisfaction of IndiHome users in North Jakarta. Samples were taken of 50 respondents with a side probability method. Data collection was carried out by distributing questionnaires. The data analysis technique used is descriptive analysis and inferential analysis with the analysis tool used is PLS (Partial Least Square). The results showed that (1) Price has a significant influence on customer satisfaction. (2) Service quality has a significant influence on customer satisfaction. The result of R-Square customer satisfaction is 0.845 indicating a very strong research model and means that price and service quality together have a significant contribution to customer satisfaction of IndiHome users in North Jakarta by 85.4%
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1610111141] [Pembimbing : Prasetyo Hadi] [Penguji 1: Diana Triwardhani] ]Ketua Penguji : Yuliniar] |
| Uncontrolled Keywords: | Price, Service Quality, Customer Satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | AJENG DAMASARI |
| Date Deposited: | 23 Jul 2025 07:40 |
| Last Modified: | 23 Jul 2025 07:40 |
| URI: | http://repository.upnvj.ac.id/id/eprint/24020 |
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