ANALISIS STRATEGI PERIKLANAN DARING DALAM MEMPROMOSIKAN DESSERT BOX BITTERSWEET BY NAJLA MELALUI MEDIA SOSIAL INSTAGRAM

Raihan, . (2022) ANALISIS STRATEGI PERIKLANAN DARING DALAM MEMPROMOSIKAN DESSERT BOX BITTERSWEET BY NAJLA MELALUI MEDIA SOSIAL INSTAGRAM. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Bittersweet by Najla has promoted on social media using Instagram as its main promotional media. The insights generated from the use of these promotional media show relatively good numbers from its competitors. However, the rise of competitors offering similar products poses a threat to Bittersweet by Najla's sales. This raises the question, how big is the level of public awareness of Bittersweet by Najla? What is the potential for the downward trend of Biitersweet by Najla? Then, how is the online advertising strategy built to overcome these problems? This will be discussed in this research.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1710411089] [Pembimbing: Siti Maryam] [Penguji 1: Radita Gora Tayibnapis] [Penguji 2: Rizkiya Ayu Maulida]
Uncontrolled Keywords: Advertising strategy, online, social media, dessert box, brand, Bittersweet by Najla.
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Raihan -
Date Deposited: 17 Mar 2023 08:09
Last Modified: 17 Mar 2023 08:09
URI: http://repository.upnvj.ac.id/id/eprint/23937

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