Novita Sari Simamora, . (2025) MEDIAMORFOSIS DALAM TRANSFORMASI DIGITAL (STUDI KASUS GRUP BISNIS INDONESIA). Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Digitalization has contributed to print media because digitalization has resulted in changes in people's information consumption patterns, causing print media audiences to shift to online media. This condition makes print media lose readers. This condition has made print media such as Bisnis Indonesia Group, including Solopos and Harian Jogja, start to develop digital platforms to capture the decreasing print readership, while also reaching a wider readership.Bisnis Indonesia Group created a new platform in the form of an online website, video and audio live streaming according to the needs of today's society. However, when print media began to transform to digital, print media companies also faced internal challenges such as human resource capabilities and external challenges such as intense competition. The theory used in this research is medimorphosis media. The Mediamorphosis theory was introduced by Roger Ridler, namely the act of transforming print media into other media products, due to cultural and technological changes. Mediamorphosis includes coevolution, convergence, and complexity. This theory emerged due to necessity, competitive pressure, political pressure, and the impact of changing times.
| Item Type: | Thesis (Tesis) |
|---|---|
| Additional Information: | [No. Panggil: 2210421017] [Pembimbing 1: Machyudin Agung Harahap] [Pembimbing 2: Munadhil Abdul Muqsith] [Penguji 1: Kusumajanti] [Penguji 2: Radita Gora Tayibnapis] |
| Uncontrolled Keywords: | Digital Transformation, Mediamorphosis, Bisnis Indonesia |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S2) |
| Depositing User: | NOVITA SARI SIMAMORA |
| Date Deposited: | 25 Mar 2025 06:31 |
| Last Modified: | 25 Mar 2025 06:31 |
| URI: | http://repository.upnvj.ac.id/id/eprint/21881 |
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