REPRESENTASI GAYA HIDUP NEW NORMAL DALAM IKLAN BEAR BRAND (VERSI NEW NORMAL) DI MEDIA YOUTUBE ( ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE )

Dandi Ramadhan Ar Rasyid, . (2022) REPRESENTASI GAYA HIDUP NEW NORMAL DALAM IKLAN BEAR BRAND (VERSI NEW NORMAL) DI MEDIA YOUTUBE ( ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE ). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

New normal or in Indonesian which means new normal, is a scenario as a form of accelerating the response to Covid-19 in the health, social and economic fields. During the pandemic, almost all people experienced obstacles to living life as usual due to restrictions on working in the office, carrying out online learning processes, as well as various restrictions on other activities carried out outside the home. In this New Normal era, this New Normal campaign which is carried out through various kinds of media is not only convenient but also carried out through social media namely Instagram, Twitter, Youtube, and others in the form of posts, tweets, online posters to product advertisements. by Bear Brand through Youtube media with advertisements representing life in the New Normal era.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil; 1710411239] [Pembimbing 1 : Uljanatunnisa [Penguji 1 : Radita Gora Tayibnafis] [Penguji 2 : Yuliani Widianingsih]
Uncontrolled Keywords: Keywords: representation, lifestyle, new normal.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Dandi Ramadhan Ar-Rasyid
Date Deposited: 20 Sep 2022 09:01
Last Modified: 20 Sep 2022 09:01
URI: http://repository.upnvj.ac.id/id/eprint/21184

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