ANALISIS PEMBELIAN TIDAK TERENCANA PADA TOKO ONLINE SHOPEE

Winda Noor Nawang Wulan, - (2019) ANALISIS PEMBELIAN TIDAK TERENCANA PADA TOKO ONLINE SHOPEE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

	PDF AWAL.pdf Download (2MB)
	PDF ABSTRAK.pdf Download (551kB)
	PDF BAB I.pdf Download (2MB)
	PDF BAB II.pdf Restricted to Repository UPNVJ Only Download (8MB)
	PDF BAB III.pdf Restricted to Repository UPNVJ Only Download (4MB)
	PDF BAB IV.pdf Restricted to Repository UPNVJ Only Download (6MB)
	PDF BAB V.pdf Download (761kB)
	PDF DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (1MB)
	PDF RIWAYAT HIDUP.pdf Restricted to Registered users only Download (139kB)
	PDF LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (6MB)
	PDF artikel_skripsi_winda_noor_nawang_wulan.pdf Restricted to Registered users only Download (1MB)

Abstract

The development of information and communication technology in the era of globalization is growing rapidly. This has a significant impact on internet usage in Indonesia. So that makes Indonesia a very potential market for e-commerce, which has triggered the emergence of various online stores in Indonesia. Achieving success in e-commerce business in online stores in Indonesia requires a strategy. Shopee is an e-commerce company that runs the C2C mobile marketplace business, which allows users to buy or sell goods through applications available on the iOS and Android platforms. This research is a quantitative research that aims to determine the effect of functional convenience and representational delight on impulse buying . Data collection uses a questionnaire with a Likert scale with PLS (Partial Least Square) method with Smart PLS 3.2.7 software. The sample used in the study was 50 people. The sampling technique uses a purposive sampling method. The results of this study indicate that functional convenience variables have a significant effect on impulse buying, while representational delight variables have no significant effect on impulse buying.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 1510111044] [Ketua Penguji: Tati Handayani] [Penguji I: Pusporini] [Penguji II/Pembimbing: Suharyati]
Uncontrolled Keywords:	Functional Convenience, Representational Delight, and Impulse Buying.
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Muamar Khadafi
Date Deposited:	23 Apr 2019 06:32
Last Modified:	23 Apr 2019 06:32
URI:	http://repository.upnvj.ac.id/id/eprint/202

Actions (login required)

View Item