PERANCANGAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT PADA PABRIK KERUPUK (Studi Kasus : CV Bintang Harapan Jawa)

Rania Ramadhina, . (2022) PERANCANGAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT PADA PABRIK KERUPUK (Studi Kasus : CV Bintang Harapan Jawa). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The rapid dissemination of information is balanced with the development of current technology, causing a company not only to focus on sales, but also to focus on customers for facing the business competition. The services provided by CV Bintang Harapan Jaya for its customers are still not optimal enough. The Submission of complaints given by customers is still using word of mouth, so it is often not known by the branch or factory. Therefore, we need an information system using a Customer Relationship Management approach that can provide satisfactory information and services for customers with the aim of increasing customer loyalty. The system design using the Waterfall method and visual modeling with the Unified Modeling Language (UML). The results are, the form of an information system that can make it easier for customers to find information and provide services to submit their complaints to CV Bintang Harapan Jaya so that the process becomes more effective and efficient.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1810512014] [Pembimbing 1: Erly Krisnanik] [Pembimbing 2: M. Bayu Wibisono] [Penguji 1: Anita Muliawati] [Penguji 2: Ria Astriratma]
Uncontrolled Keywords: Information System, Customer Relationship Management, Customer Loyalty.
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Ilmu Komputer > Program Studi Sistem Informasi (S1)
Depositing User: Rania Ramadhina
Date Deposited: 01 Aug 2022 03:30
Last Modified: 01 Aug 2022 03:30
URI: http://repository.upnvj.ac.id/id/eprint/19637

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