PENGARUH BRAND EXPERIENCE, BRAND SATISFACTION, BRAND TRUST DAN BRAND LOYALTY PENGGUNA APLIKASI KOPI JANJI JIWA (JIWA+)

Raprini Meidina, . (2022) PENGARUH BRAND EXPERIENCE, BRAND SATISFACTION, BRAND TRUST DAN BRAND LOYALTY PENGGUNA APLIKASI KOPI JANJI JIWA (JIWA+). Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study is to analyze brand loyalty among users of the Janji Jiwa Coffee (Jiwa+) application in Jakarta. This study aims to determine the effect of Brand Experience, Brand Satisfaction, Brand Trust and Brand Loyalty. During the covid 19 pandemic, Janji Jiwa Coffee presents the Jiwa+ application to make it easier for consumers to place orders by utilizing GPS technology to refer the nearest outlet to their consumers. Descriptive and inferential approaches are used in this study. Researchers used quantitative data in the form of primary data. The sample in this study amounted to 106 people who are Janji Jiwa Coffee consumers who use the application (Jiwa+). Collecting data using e-questionnaire (google form). Data analysis technique is processed using Partial Least Square (PLS).

Item Type: Thesis (Tesis)
Additional Information: [No. Panggil : 2010121023] [Penguji I (Pembimbing) :Rusdi Musa Ishak] [Penguji II (Pembimbing) : Miguna Astuti] [Ketua Penguji : Alfatih S. Manggabarani]
Uncontrolled Keywords: Brand Experience, Brand Satisfaction, Brand Trust and Brand Loyalty
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2)
Depositing User: Raprini Meidina
Date Deposited: 22 Sep 2022 03:07
Last Modified: 22 Sep 2022 03:07
URI: http://repository.upnvj.ac.id/id/eprint/19452

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