Analisis Pengaruh Brand Image, Brand Trust dan Viral Marketing Terhadap Keputusan Pembelian Sepatu Converse (Studi Kasus Remaja Milenial Di Daerah Cinere

Arini Ayatika Rawi, . (2022) Analisis Pengaruh Brand Image, Brand Trust dan Viral Marketing Terhadap Keputusan Pembelian Sepatu Converse (Studi Kasus Remaja Milenial Di Daerah Cinere. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (202kB)
[img] Text
AWAL.pdf
Download (1MB)
[img] Text
BAB 1.pdf
Download (304kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (302kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (484kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (906kB)
[img] Text
BAB 5.pdf
Download (12kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (243kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (14kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository staff only
Download (801kB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (886kB)

Abstract

This research was quantitative which aimed to analyze and prove whether brand image, brand trust and viral marketing influence the purchasing decision of Converse shoes. The sample used is 100 respondents, and the data collected using a questionnaire via google form. Testing of the data in this study using the SmartPLS 3.0 test application. The series of tests carried out resulted in the conclusion that: 1). There is a significant influence of brand image variables on purchasing decisions, 2). There is a significant influence of the brand trust variable on purchasing decisions, 3). There is a significant effect of viral marketing variables on purchasing decisions.

Item Type: Thesis (Skripsi)
Additional Information: No. Panggil : 1810111039 Pembimbing: Lina Aryani, SE, MM Penguji 1: Dr. Maria Assumpta Wikantari, SS, MBA. CWM Penguji 2: Rosali, SE., MM
Uncontrolled Keywords: Converse, Brand image, Brand trust,Viral marketing, Buying Decision
Subjects: H Social Sciences > HB Economic Theory
L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Arini Ayatika Rawi
Date Deposited: 25 Jul 2022 03:08
Last Modified: 25 Jul 2022 03:08
URI: http://repository.upnvj.ac.id/id/eprint/19175

Actions (login required)

View Item View Item