Shabrina Khoirunnisa, . (2022) PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUNSCREEN NIVEA DI JAKARTA SELATAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (104kB) |
|
Text
AWAL.pdf Download (868kB) |
|
Text
BAB 1.pdf Download (282kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (496kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (620kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (776kB) |
|
Text
BAB 5.pdf Download (138kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (155kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (22kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (8MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (1MB) |
Abstract
This study aims to determine, prove, and analyze the effect of product quality, brand image, and price on purchasing decisions of Nivea sunscreen products in South Jakarta. The technique used in determining the number of samples is non-probability sampling with purposive sampling. With the Roscoe formula, a total sample of 75 respondents using sunscreen in South Jakarta was obtained. Data collection using a questionnaire through Google forms. The data analysis technique used descriptive analysis which was processed with SmartPLS 3.3.9 software. The data analysis technique in this research is descriptive and inferential data analysis. The distributed questionnaires were declared valid and reliable using the analysis of the outer model, inner model. Hypothesis testing in this study uses a statistical or probability t-test with a significant level. The results of this study state that: (1) there is a significant effect on product quality of 0.267 on the purchase decision of Nivea sunscreen; (2) a significant effect on brand image of 0.471 on the purchase decision of Nivea sunscreen; (3) there is no significant effect on the price of 0.249 on the decision to purchase Nivea sunscreen. The contribution of product quality, brand image, and price variables together is shown by the adjusted Rsquare value of 92.6% while the remaining 7.4% is caused by other factors outside this research model.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810111283] [Pembimbing: Nobelson] [Penguji 1: Bernadin DM] [Penguji 2: Heni Nastiti] |
| Uncontrolled Keywords: | Product Quality, Brand Image, Price, Purchase Decision, Sunscreen |
| Subjects: | H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Shabrina Khoirunnisa |
| Date Deposited: | 02 Aug 2022 08:25 |
| Last Modified: | 02 Aug 2022 08:25 |
| URI: | http://repository.upnvj.ac.id/id/eprint/18312 |
Actions (login required)
 |
View Item |