Fitriyani, . (2022) PENGARUH STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA E-COMMERCE SHOPEE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The purpose of this study is to prove that there is an effect of product, price, promotion, and location on purchasing decisions. This study uses a quantitative approach. Sources of data in this study using primary data. Respondents in this study were e-commerce shopee consumers as many as 100 people located in the cities of Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek). Sampling was carried out using a non-probability sampling technique with purposive sampling. The data analysis technique was carried out using descriptive analysis and also inferential analysis. Through data processing that has been carried out using SmartPLS 3.0, the results show that product, price, promotion and location affect purchasing decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810111031] [Pembimbing: Miguna Astuti] [Penguji 1: Yuliniar] [Penguji 2: Jenji Gunaedi Argo] |
| Uncontrolled Keywords: | Product, Price, Promotion, Location, and Purchase Decision. |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HN Social history and conditions. Social problems. Social reform L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Fitriyani - |
| Date Deposited: | 12 Jul 2022 05:01 |
| Last Modified: | 12 Jul 2022 05:01 |
| URI: | http://repository.upnvj.ac.id/id/eprint/17169 |
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