PENGARUH KUALITAS PRODUK, ONLINE CONSUMER REVIEW, DAN RATING TERHADAP KEPUTUSAN PEMBELIAN MAKEUP SOMETHINC

Tyas Widya Rini, . (2021) PENGARUH KUALITAS PRODUK, ONLINE CONSUMER REVIEW, DAN RATING TERHADAP KEPUTUSAN PEMBELIAN MAKEUP SOMETHINC. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze and prove the effect of product quality, online consumer reviews, and online consumer ratings on purchasing decisions of Somethinc's makeup. This research used a quantitative approach. The sampling technique used was purposive sampling with 75 female who bought Somethinc makeup and domiciled in Jakarta. Data collection using a questionnaire through Google forms. The data analysis technique used descriptive and inferential analysis and processed by SmartPLS 3.3.3 software. The results of the study stated: (1) there was a significant effect from product quality on purchase decision of Somethinc's makeup; (2) there was a significant effect from online consumer review on purchase decision of Somethinc's makeup; (3) there was a significant effect from online consumer rating on purchase decision of Somethinc's makeup.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1810111265] [Pembimbing: Lina Aryani] [Penguji 1: Nobelson] [Penguji 2: Suharyati]
Uncontrolled Keywords: Product Quality, Online Consumer Review, Online Consumer Rating Purchase Decision, Makeup
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Tyas Widya Rini
Date Deposited: 12 Jul 2022 01:39
Last Modified: 13 Jul 2022 01:17
URI: http://repository.upnvj.ac.id/id/eprint/16522

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