Aulia Riskia, . (2022) ANALISIS KEPUTUSAN PEMBELIAN PRODUK INVESTASI REKSA DANA PADA APLIKASI FINTECH “BIBIT”. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (84kB) |
|
Text
AWAL.pdf Download (1MB) |
|
Text
BAB I.pdf Download (405kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (268kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (357kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (634kB) |
|
Text
BAB V.pdf Download (51kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (185kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (25kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (10MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (493kB) |
Abstract
This study was conducted to determine and analyze the effect of sales promotion and social media marketing on purchasing decisions for mutual fund investment products in the fintech Bibit application partially and simultaneously. This type of research is quantitative and uses primary data sources. The object of this research is the user of the Bibit fintech application. The number of samples used were 100 respondents who were selected by accidental sampling technique. Data analysis used descriptive and inferential analysis techniques. Data were collected through questionnaires and tested using the PLS (Partial Least Square) statistical test tool. The results of the test show that: (1) purchasing decisions are influenced by sales promotions, (2) purchasing decisions are also influenced by social media marketing, (3) purchasing decisions are simultaneously influenced by sales promotions and social media marketing. From the results of the study, it is better for the Seeds to be able to implement sales promotions well and improve social media marketing to be able to encourage purchasing decisions for users of the Bibit application.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810111053] [Pembimbing: Jenji Gunaedi Argo] [Penguji 1; Alfatih S. Manggabarani] [Penguji 2; Prasetyo Hadi] |
| Uncontrolled Keywords: | Sales Promotion, Social Media Marketing, Purchasing Decisions, Fintech, Bibit Application. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Aulia Riskia |
| Date Deposited: | 04 Mar 2022 04:32 |
| Last Modified: | 04 Mar 2022 04:32 |
| URI: | http://repository.upnvj.ac.id/id/eprint/16507 |
Actions (login required)
 |
View Item |