Mardah Pristy Andriyani Iskandar, . (2021) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK SOMETHINC. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is a quantitative study using primary data sources and the authors use descriptive and inferential analysis techniques and SmartPLS (Partial Least Square) as a tool used in this study. The purpose of this study is to show whether the purchasing decision variables are influenced by the variables of product quality, brand image, and electronic word of mouth for SomeThinc products. And the object of this research is 18 year old women who uses Somethinc products. The sample of data sources in this study was obtained by distributing it to 100 female respondents and the authors chose accidental sampling as the sampling technique used in this study. The results of data processing can be seen that: (1) purchasing decisions can be influenced by product quality (2) purchasing decisions can also be influenced by brand image (3) purchasing decisions can also be influenced by electronic word of mouth.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810111038] [Pembimbing: Jenji Gunaedi Argo] [Penguji 1: Anastasia Bernadin Dwi M] [Penguji 2: Rosali Sembiring Colia] |
| Uncontrolled Keywords: | Brand Image, Electronic Word of Mouth, Product Quality, Purchasing Decisions, Somethinc. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Mardah Pristy Andriyani Iskandar |
| Date Deposited: | 04 Mar 2022 06:04 |
| Last Modified: | 04 Mar 2022 06:04 |
| URI: | http://repository.upnvj.ac.id/id/eprint/16506 |
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